Critical marketing studies

Publication Data

• Title Critical marketing studies
• Contributors Mark Tadajewski, Pauline Maclaran
• Publisher SAGE
• Publication date 2009
• Publication location London
• Volumes 3
• Language English

Contents

v. 1. The development of critical perspectives in marketing
v. 2. Theoretical and empirical perspectives in critical marketing studies
v. 3. Marketing, ethics and society: criticial reflections.

Topics

• Marketing
• Consumer behavior
• Marketing research

Critical marketing studies. ISBN 9781847875709. Published by SAGE in 2009. Publication and catalogue information, links to buy online and reader comments.