Previous ed.: Upper Saddle River, N.J.: Pearson Prentice Hall, 2008.
Topics
014821103
Catalogue Data
OBNB ID GBA8D0790
ISBN 10 0137006691
ISBN 13 9780137006694
Type BibliographicResource, Book
Dewey Classification 658.8
ISBD
P1008>13th 13th ed., Global ed.
P1053 1 v. (various pagings)
P1042 Includes bibliographical references and index.
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Principles of marketing by Philip Kotler. ISBN 9780137006694. Published by Prentice Hall in 2010. Publication and catalogue information, links to buy online and reader comments.