Introduction : what is strategy?
What is strategy?
Analysing the internal environment
The external environment
Stakeholders and corporate governance
Ethics
Strategic direction
Focus : differentiation or low cost
Change
Mergers & acquisitions
Control
Knowledge and the learning organisation
Innovation & corporate entrepreneurship
Culture
Leadership.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Basic strategy in context : European cases and texts by James Neil Thomson. ISBN 9781405161084. Published by Wiley-Blackwell in 2010. Publication and catalogue information, links to buy online and reader comments.
