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Private label shopping trends in personal and household care : effectively targeting value conscious shoppers and understanding consumers' attachment to personal and household care brands

Publication Data

Title Private label shopping trends in personal and household care : effectively targeting value conscious shoppers and understanding consumers' attachment to personal and household care brands
Contributor Datamonitor
Publisher Datamonitor
Publication date 2008
Publication location London
Language English

Descriptive Notes

"Reference code: DMCM4643."

Topics

Brand loyalty :: Statistics
Consumers' preferences :: Statistics
Market surveys

Catalogue Data

OBNB ID GBA8D8041
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8343

ISBD

P1053 107 leaves
P1042 Includes bibliographical references.

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Private label shopping trends in personal and household care : effectively targeting value conscious shoppers and understanding consumers' attachment to personal and household care brands. Published by Datamonitor in 2008. Publication and catalogue information, links to buy online and reader comments.