Strategic marketing planning :: Colin Gilligan :: ISBN 9781856176170 :: Butterworth-Heinemann 2009 :: OBNB, the Open British National Bibliography

Publication Data

Title Strategic marketing planning
Author Colin Gilligan
Contributor R. M. S. Wilson
Publisher Butterworth-Heinemann
Publication date 2009
Publication location Oxford
Language English

Descriptive Notes

Previous ed.: 2003.

Topics

Marketing :: Planning
014845766

Catalogue Data

OBNB ID GBA8D7362
ISBN 10 1856176177
ISBN 13 9781856176170
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>2nd 2nd ed.
P1053 x, 552 p.
P1042 Includes bibliographical references and index.

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Strategic marketing planning by Colin Gilligan. ISBN 9781856176170. Published by Butterworth-Heinemann in 2009. Publication and catalogue information, links to buy online and reader comments.