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Contemporary issues in marketing and consumer behaviour

Elizabeth Parsons

Publication Data

Title Contemporary issues in marketing and consumer behaviour
Author Elizabeth Parsons
Contributor Pauline Maclaran
Publisher Butterworth-Heinemann
Publication date 2009
Publication location Oxford
Language English

Topics

Marketing
014864506

Catalogue Data

OBNB ID GBA901010
ISBN 10 0750687398
ISBN 13 9780750687393
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1053 xi, 219 p.
P1042 Includes bibliographical references and index.

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Contemporary issues in marketing and consumer behaviour by Elizabeth Parsons. ISBN 9780750687393. Published by Butterworth-Heinemann in 2009. Publication and catalogue information, links to buy online and reader comments.

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