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Media globalization and the Discovery Channel networks
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Media globalization and the Discovery Channel networks

Ole J. Mjos

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Contents

Media globalization and televisual culture
The rise of Discovery : 'the world's number one non-fiction media company'
Discovery the brand : image, reputation, promise
The globalization of factual entertainment
Discovery's localization strategies
Global resonance : television programing for the world
Negotiating the global and the national through televisual culture
The duality of globalization in Discovery.

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Media globalization and the Discovery Channel networks by Ole J. Mjos. ISBN 9780415992466. Published by Routledge in 2010. Publication and catalogue information, links to buy online and reader comments.

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