Cracking the ad code :: ISBN 9780521675970 :: Cambridge University Press 2009 :: OBNB, the Open British National Bibliography

Publication Data

Title Cracking the ad code
Contributor Jacob Goldenberg
Publisher Cambridge University Press
Publication date 2009
Publication location Cambridge
Language English

Unification
Activation
Metaphor
Subtraction
Extreme consequence
Absurd alternative
Inversion
Extreme effort
Attribute-value mapping.

Topics

014865576

Catalogue Data

OBNB ID GBA901635
ISBN 10 0521675979
ISBN 13 9780521675970
Type BibliographicResource, Book
Dewey Classification 659.1

ISBD

P1053 x, 168 p.
P1042 Includes bibliographical references and index.

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Cracking the ad code. ISBN 9780521675970. Published by Cambridge University Press in 2009. Publication and catalogue information, links to buy online and reader comments.

Cracking the ad code

Publication Data

Contents

Topics

Catalogue Data

ISBD

Buy a copy