v. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought
v. 2. Marketing strategy processes and tools
v. 3. Marketing-mix strategies - product strategy and promotion strategy
v. 4. Marketing-mix strategies - distribution strategy and pricing strategy
v. 5. Marketing strategy organization and implementation
v. 6. Evoking and emerging issues in marketing strategy.
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Marketing strategy. ISBN 9781848601178. Published by SAGE in 2009. Publication and catalogue information, links to buy online and reader comments.
