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Sustainability marketing : a global perspective
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Sustainability marketing : a global perspective

Frank-Martin Belz

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Contents

Marketing in the 21st century
Framing sustainability marketing management
Socio-ecological problems
Consumer behaviour
Sustainability marketing values and objectives
Sustainability marketing strategies
Customer solutions
Communications
Customer cost
Convenience
Sustainability marketing transformations
Reframing sustainability marketing.

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Sustainability marketing : a global perspective by Frank-Martin Belz. ISBN 9780470519226. Published by John Wiley and Sons in 2009. Publication and catalogue information, links to buy online and reader comments.

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