Cover image not available

Development of an integrated e-marketing & IT strategy : a knowledge transfer case study

F. Cownie

Publication Data

Title Development of an integrated e-marketing & IT strategy : a knowledge transfer case study
Author F. Cownie
Contributors P. Milton, Martyn Polkinghorne, Bournemouth University
Publisher Bournemouth University
Publication date 2008
Publication location Bournemouth
Language English

Descriptive Notes

Cover title.

Topics

Knowledge management :: Case studies
Internet marketing :: Case studies
England

Catalogue Data

OBNB ID GBA911739
ISBN 10 1858992664
ISBN 13 9781858992662
Type BibliographicResource, Book

ISBD

P1053 4 leaves

Buy a copy

OBNB doesn't sell books, but you may be able to find a copy at one of these websites:

Development of an integrated e-marketing & IT strategy : a knowledge transfer case study by F. Cownie. ISBN 9781858992662. Published by Bournemouth University in 2008. Publication and catalogue information, links to buy online and reader comments.