Non-comparative versus comparative advertising as a quality signal :: Winand Emons :: Centre for Economic Policy Research 2009 :: OBNB, the Open British National Bibliography

Publication Data

Title Non-comparative versus comparative advertising as a quality signal
Author Winand Emons
Contributors Claude Fluet, Centre for Economic Policy Research
Publisher Centre for Economic Policy Research
Publication date 2009
Publication location London
Language English

Descriptive Notes

"Industrial organization"--Cover.

Topics

Advertising :: Economic aspects

Catalogue Data

OBNB ID GBA9C3989
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 338.7616591

ISBD

P1053 28 p.
P1042 Includes bibliographical references.

Buy a copy

OBNB doesn't sell books, but you may be able to find a copy at one of these websites:

Non-comparative versus comparative advertising as a quality signal by Winand Emons. Published by Centre for Economic Policy Research in 2009. Publication and catalogue information, links to buy online and reader comments.