Includes index.
Digital new school meets profitable old school : new school gets schooled ("thank you, sir, may I have another?")
A real-life yoda on billion dollar businesses
How integration marketing transformed a self-confessed geek into one of history's most influential people
Talking the business growth talk : the language of integration marketing (part 1)
Why strategic integration marketing? : three magic words
Taking that first step forward : creating your integration marketing growth strategy
More words that matter : the language of integration marketing (part 2)
Minimizing guesswork, maximizing growth : using the integration marketing score
Google, Snoop Dogg, and some bling-bling : clever integration marketing tactics everywhere you look
One more benefit : integration marketing as ecology.
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Integration marketing : how small businesses become big businesses--and big businesses become empires by Mark Joyner. ISBN 9780470454596. Published by Wiley in 2009. Publication and catalogue information, links to buy online and reader comments.
