E-business and e-commerce management : strategy, implementation and practice

Publication Data

• Title E-business and e-commerce management : strategy, implementation and practice
• Author Dave Chaffey
• Publisher Financial Times Prentice Hall
• Publication date 2009
• Publication location Harlow
• Language English

Contents

Introducing to e-business and e-commerce
E-commerce fundamentals
E-business infrastructure
E-environment
E-business strategy
Supply chain management
E-procurement
E-marketing
Customer relationship management
Change management
Analysis and design
Implementation and maintenance.

Topics

• Electronic commerce
• 015103025

E-business and e-commerce management : strategy, implementation and practice by Dave Chaffey. ISBN 9780273719601. Published by Financial Times Prentice Hall in 2009. Publication and catalogue information, links to buy online and reader comments.