How consumers conceptualise retail brand personality :: Iftakar H. A. Haji :: Aston Business School 2009 :: OBNB, the Open British National Bibliography

Publication Data

Title How consumers conceptualise retail brand personality
Author Iftakar H. A. Haji
Contributors Ian A. Combe, Aston Business School
Publisher Aston Business School
Publication date 2009
Publication location Birmingham
Language English

Descriptive Notes

Title from PDF title page (viewed on July 17, 2012).
"April 2009."

Topics

Consumers' preferences
Brand choice
Branding (Marketing)
Consumer behavior

Catalogue Data

OBNB ID GBA955979
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 658.8343

ISBD

P1053 1 online resource (25 p.).
P1042 Includes bibliographical references (p. 17-20).

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How consumers conceptualise retail brand personality by Iftakar H. A. Haji. Published by Aston Business School in 2009. Publication and catalogue information, links to buy online and reader comments.