Herd : how to change mass behaviour by harnessing our true nature :: Mark Earls :: ISBN 9780470744598 :: Wiley 2009 :: OBNB, the Open British National Bibliography

Publication Data

Title Herd : how to change mass behaviour by harnessing our true nature
Author Mark Earls
Publisher Wiley
Publication date 2009
Publication location Hoboken, N.J.
Language English

Descriptive Notes

Originally published: Chichester: John Wiley, 2007.

Topics

Communication in marketing
Consumer behavior
Social interaction
015175015

Catalogue Data

OBNB ID GBA944635
ISBN 10 0470744596
ISBN 13 9780470744598
Type BibliographicResource, Book
Dewey Classification 658.8343

ISBD

P1008>Rev. Rev. ed.
P1053 xxiii, 399 p.
P1042 Includes bibliographical references and index.

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Herd : how to change mass behaviour by harnessing our true nature by Mark Earls. ISBN 9780470744598. Published by Wiley in 2009. Publication and catalogue information, links to buy online and reader comments.