Introduction and overview
Public relations contested and ethically challenged
Public relations and transparency
Public relations as strategic communication
Public relations as activism
Media relations : shaping the news
Technological development and online public relations
Social marketing
Reputation management
Issues management
Risk communication
Crisis communication
Corporate social responsibility : a new driver for public relations
Public relations goes international
Conclusion : does society need public relations?
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PR strategy and application : managing influence by W. Timothy Coombs. ISBN 9781405144087. Published by Wiley-Blackwell in 2010. Publication and catalogue information, links to buy online and reader comments.
