Place branding : glocal, virtual and physical identities, constructed, imagined and experienced :: Robert Govers :: ISBN 9780230230736 :: Palgrave Macmillan 2009 :: OBNB, the Open British National Bibliography

Publication Data

Title Place branding : glocal, virtual and physical identities, constructed, imagined and experienced
Author Robert Govers
Contributor Frank M. Go
Publisher Palgrave Macmillan
Publication date 2009
Publication location Basingstoke
Language English

Topics

Place marketing
Tourism :: Marketing
Place marketing :: United Arab Emirates :: Dubai :: Case studies
015265394

Catalogue Data

OBNB ID GBA951396
ISBN 10 0230230733
ISBN 13 9780230230736
Type BibliographicResource, Book
Dewey Classification 338.47910688

ISBD

P1053 xiv, 324 p.
P1042 Includes bibliographical references and indexes.

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Place branding : glocal, virtual and physical identities, constructed, imagined and experienced by Robert Govers. ISBN 9780230230736. Published by Palgrave Macmillan in 2009. Publication and catalogue information, links to buy online and reader comments.