Marketing research : methodological foundations :: Dawn Iacobucci :: ISBN 9780538743778 :: South-Western 2010 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing research : methodological foundations
Author Dawn Iacobucci
Contributor Gilbert A. Churchill
Publisher South-Western
Publication date 2010
Publication location Mason, Ohio
Language English

Descriptive Notes

Includes Internet access code.
"International edition"--Cover.

Topics

015287293

Catalogue Data

OBNB ID GBA957574
ISBN 10 0538743778
ISBN 13 9780538743778
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1008>10th 10th ed.
P1053 xx, 604 p.
P1042 Includes bibliographical references and index.

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Marketing research : methodological foundations by Dawn Iacobucci. ISBN 9780538743778. Published by South-Western in 2010. Publication and catalogue information, links to buy online and reader comments.