Marketing concepts and definitions
Markets, market segmentation, and consumber behavior
The U.S. industry numbers
Marketing research
Record label operations
The profit and loss statement
Soundscan and the music business
How radio works
Charts, airplay, and promotion
Publicity of recorded music
Advertising in the recording industry
Music distribution and retailing
Grassroots marketing
New media marketing
Music videos
The international recording industry
Tour support and promotional touring
Strategic marketing and special products
The recording industry of the future
The marketing plan.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Record label marketing by Thomas W. Hutchison. ISBN 9780240812380. Published by Focal in 2010. Publication and catalogue information, links to buy online and reader comments.
