Global marketing and advertising : understanding cultural paradoxes :: Marieke K. de Mooij :: ISBN 9781412970419 :: SAGE 2010 :: OBNB, the Open British National Bibliography

Publication Data

Title Global marketing and advertising : understanding cultural paradoxes
Author Marieke K. de Mooij
Publisher SAGE
Publication date 2010
Publication location Los Angeles, Calif.
Language English

Topics

Target marketing :: Cross-cultural studies
Advertising :: Cross-cultural studies
015331926

Catalogue Data

OBNB ID GBA971750
ISBN 10 1412970415
ISBN 13 9781412970419
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>3rd 3rd ed.
P1053 xviii, 323 p.
P1042 Includes bibliographical references and index.

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Global marketing and advertising : understanding cultural paradoxes by Marieke K. de Mooij. ISBN 9781412970419. Published by SAGE in 2010. Publication and catalogue information, links to buy online and reader comments.