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Consumer-driven demand and operations management models : a systematic study of information-technology-enabled sales mechanisms

Publication Data

Title Consumer-driven demand and operations management models : a systematic study of information-technology-enabled sales mechanisms
Contributors Serguei Netessine, Christopher S. Tang
Publisher Springer
Publication date 2009
Publication location Dordrecht
Language English

Topics

Production management :: Information technology
Sales management :: Information technology
Electronic commerce
Business logistics :: Management
Demand (Economic theory) :: Econometric models

Catalogue Data

OBNB ID GBA978221
ISBN 10 0387980261
ISBN 13 9780387980263
Type BibliographicResource, Book
Dewey Classification 658.500285

ISBD

P1053 xxiv, 485 p.
P1042 Includes bibliographical references and index.

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Consumer-driven demand and operations management models : a systematic study of information-technology-enabled sales mechanisms. ISBN 9780387980263. Published by Springer in 2009. Publication and catalogue information, links to buy online and reader comments.