Cover image not available
Introduction
Take a look at my giraffe : promoting Chester zoo
Jane's ride across America
Kerala : God's own country : from backwaters to one of the ten paradises on earth
LG mobile : utilizing the blogosphere to increase buzz and drive positive sentiment of mobile phones
Enacting corporate citizenship in Korea : Novartis Korea's five-generation families campaign
Taking the time to listen, learn & act : an example of complex international dialogue
Setting up an effective press office for a professional body
Managing the evolution of an agency to meet the needs of a digital media environment
John Smith's 'the people's race'
Remembering the few
When PR meets marketing : on the intra-organizational challenges in the implementation of integrated communication
Coca-cola beverages Hrvatska : public relations model of a socially responsible company
The Bolton brand : place branding as an alternative approach to local authority corporate identity
Chimney pots campaign.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Public relations cases : international perspectives. ISBN 9780203088982. Published by Routledge in 2010. Publication and catalogue information, links to buy online and reader comments.