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Stakeholder relationship management : a maturity model for organisational implementation
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Stakeholder relationship management : a maturity model for organisational implementation

Lynda Bourne

Publication Data

Contents

Why stakeholders matter
Who can be stakeholders?
The right stakeholders
Mapping stakeholders
Measuring stakeholder attitude
Monitoring the engagement
Effective implementation
Defining organisational readiness
Implementation guidelines.

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Stakeholder relationship management : a maturity model for organisational implementation by Lynda Bourne. ISBN 9780566091933. Published by Gower in 2009. Publication and catalogue information, links to buy online and reader comments.

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