Introduction : how we got here and where we are going
Strategy : from following the rules to making the rules
Marketing : from selling benefits to selling dreams
Power : shifts to a new world disorder
Money : from CAPM to the road to ruin
Information : from deficit to hyperinflation
Knowledge : from ignorance to the disintegration of the firm
Organisations : from compliance to commitment
Change : why dinosaurs can't dance
Employees : from slavery to freedom (and back again)
Managers : power and making things happen
Leaders : no more heroes.
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The death of modern management : how to lead in the new world disorder by Jo Owen. ISBN 9780470682852. Published by Wiley in 2009. Publication and catalogue information, links to buy online and reader comments.
