Introduction / Robin L. Nabi and Mary Beth Oliver
Conceptual and methodological issues. A retrospective and prospective look at media effects / Jennings Bryant and Dolf Zillmann
Conceptualizing the audience / W. James Potter
Quantitative methods and causal inference in media effects research / Itzhak Yanovitzky and Kathryn Greene
Qualitative methods / Thomas R. Lindlof
Society, politics, and culture. Cultivation analysis and media effects / Michael Morgan
Framing and agenda setting / Dhavan V. Shah ... [et al.]
The influence of presumed media influence : origins and implications of the third-person perception / Nurit Tal-Or, Yariv Tsfati, and Albert C. Gunther
News and politics / Vincent Price and Lauren Feldman
Media effects and cultural studies : a contentious relationship / Toby Miller
Message selection and processing. Uses and gratifications : an evolving perspective of media effects / Alan M. Rubin
Entertainment / Mary Beth Oliver
Current research in media priming / David R. Roskos-Ewoldsen and Beverly Roskos-Ewoldsen
The limited capacity model of motivated mediated message processing / Annie Lang
Emotion and media effects / Robin L. Nabi
Mediated relationships and media effects : parasocial interaction and identification / Jonathan Cohen
Individual differences in media effects / Marina Krcmar
Media use and the social environment / Daniel G. McDonald
Persuasion and learning. Theories of persuasion / Daniel J. O'Keefe
Social cognitive theory and media effects / Frank Pajares... [et al.]
- Emerging issues in advertising research / L.J. Shrum, Tina M. Lowery, and Yuping Liu
Media effects and population health / K. Viswanath, Sherrie Flynt Wallington, and Kelly D. Blake
Educational television / Marie-Louise Mares
Media literacy / W. James Potter and Sahara Byrne
Content and audiences. Violent media effects / Brad J. Bushman, L. Rowell Huesmann, and Jodi L. Whitaker
Racial/ethnic stereotyping and the media / Dana E. Mastro
Media and the body / Kristen Harrison
Media and sexuality / Jane D. Brown
Perceptions of media realism and reality TV / Alice E. Hall
The effects of viewing televised sports / Arthur A. Raney
Digital games / Peter Vorderer and Ute Ritterfeld
Children and adolescents : distinctive audiences of media content / Barbara J. Wilson and Kristin L. Drogos
Medium issues. Diffusion of innovations : theoretical extensions / Ronald E. Rice
Displacement effects / Jennings Bryant and Wes Fondren
Medium theory : an alternative to the dominant paradigm of media effects / Joshua Meyrowitz
The evolution of media system dependency theory / Sandra J. Ball-Rokeach and Joo-Young Jung
Media effects 2.0 : social and psychological effects of communication technologies / S. Shyam Sundar
The study of media effects in the era of Internet communication / Miriam J. Metzger.
The SAGE handbook of media processes and effects. ISBN 9781412959964. Published by SAGE in 2009. Publication and catalogue information, links to buy online and reader comments.