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Enterprise 2.0 : new collaborative tools for your organization's toughest challenges
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Enterprise 2.0 : new collaborative tools for your organization's toughest challenges

Andrew McAfee

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Contents

Introduction
Vexations and missed opportunities in group work : four case studies
Web 2.0 and the emergence of emergence : a history, explanation, and definition of Enterprise 2.0
New approaches to old problems : hitting the bull's-eye with Enterprise 2.0
Uniquely valuable : the benefits of Enterprise 2.0
Red herrings and long hauls : what is, and isn't, difficult about adopting the new tools and approaches
Going mainstream : a road map for Enterprise 2.0 success
Looking ahead : the vision, the Liar's Club, and Model 1 versus Model 2 behavior.

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Enterprise 2.0 : new collaborative tools for your organization's toughest challenges by Andrew McAfee. ISBN 9781422125878. Published by Harvard Business in 2009. Publication and catalogue information, links to buy online and reader comments.

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