Destination branding : creating the unique destination proposition :: Nigel Morgan :: ISBN 9781856178204 :: Butterworth-Heinemann 2010 :: OBNB, the Open British National Bibliography

Publication Data

Title Destination branding : creating the unique destination proposition
Author Nigel Morgan
Contributors Annette Pritchard, Roger Pride
Publisher Butterworth-Heinemann
Publication date 2010
Publication location Amsterdam
Language English

Descriptive Notes

Previous ed.: Oxford: Elsevier Butterworth Heinemann, 2004.

Topics

Advertising :: Tourism
015358116

Catalogue Data

OBNB ID GBA985349
ISBN 10 185617820X
ISBN 13 9781856178204
Type BibliographicResource, Book
Dewey Classification 338.47910688

ISBD

P1008>Rev. Rev. 2nd ed.
P1053 xxxvii, 314 p.
P1042 Includes bibliographical references and index.

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Destination branding : creating the unique destination proposition by Nigel Morgan. ISBN 9781856178204. Published by Butterworth-Heinemann in 2010. Publication and catalogue information, links to buy online and reader comments.