Green expectations : consumers' understanding of green claims in advertising :: Lucy Yates :: ISBN 9781907125034 :: Consumer Focus 2009 :: OBNB, the Open British National Bibliography

Publication Data

Title Green expectations : consumers' understanding of green claims in advertising
Author Lucy Yates
Contributor Consumer Focus
Publisher Consumer Focus
Publication date 2009
Publication location London
Language English

Descriptive Notes

Cover title.

Topics

Green marketing :: Great Britain :: Public opinion
Advertising :: Great Britain :: Public opinion
Scotland

Catalogue Data

OBNB ID GBA990411
ISBN 10 1907125035
ISBN 13 9781907125034
Type BibliographicResource, Book

ISBD

P1053 43 p.
P1042 Includes bibliographical references.

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Green expectations : consumers' understanding of green claims in advertising by Lucy Yates. ISBN 9781907125034. Published by Consumer Focus in 2009. Publication and catalogue information, links to buy online and reader comments.