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Testimonial advertising in the American marketplace : emulation, identity, community
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Testimonial advertising in the American marketplace : emulation, identity, community

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Contents

Testimonials in silk : Juba and the legitimization of American blackface minstrelsy in Britain
The testifying subject : reliability in marketing, science, and law at the end of the age of Barnum
"After a season of war" : sharing horticultural success in the reconstruction-era landscape
"The ten year club" : artificial limbs and testimonials at the turn of the twentieth century
"The mad search for beauty" : actresses, cosmetics, and the middle-class market
"I am Kay and I prefer modern" : bridal testimonials and the rise of consumer rites, 1920s-1950s
"Dear friend" : Charles Atlas, American masculinity, and the bodybuilding testimonial, 1894-1944
"For us, by us" : hip-hop fashion,, commodity blackness and the culture of emulation.

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Testimonial advertising in the American marketplace : emulation, identity, community. ISBN 9780230615601. Published by Palgrave Macmillan in 2009. Publication and catalogue information, links to buy online and reader comments.

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