The three commodity traps : from diamonds to glass
The deterioration trap : how to manage market power to beat low-end competitors
The proliferation trap : how to manage multiple threats to your competitive position
The escalation trap : how to manage the escalating momentum of one-upmanship
The diamond in the rough : how to keep finding your best competitive position.
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Beating the commodity trap : how to maximize your competitive position and increase your pricing power by Richard A. D'Aveni. ISBN 9781422103159. Published by Harvard Business in 2010. Publication and catalogue information, links to buy online and reader comments.
