Marketing communications : a European perspective :: Patrick de Pelsmacker :: ISBN 9780273721383 :: Financial Times Prentice Hall 2010 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing communications : a European perspective
Author Patrick de Pelsmacker
Contributors Maggie Geuens, Joeri van den Bergh
Publisher Financial Times Prentice Hall
Publication date 2010
Publication location Harlow
Language English

Descriptive Notes

Previous ed.: 2007.

Topics

015390877

Catalogue Data

OBNB ID GBA999102
ISBN 10 0273721380
ISBN 13 9780273721383
Type BibliographicResource, Book
Dewey Classification 658.802

ISBD

P1008>4th 4th ed.
P1053 xxiii, 660 p.
P1042 Includes bibliographical references and indexes.

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Marketing communications : a European perspective by Patrick de Pelsmacker. ISBN 9780273721383. Published by Financial Times Prentice Hall in 2010. Publication and catalogue information, links to buy online and reader comments.