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The design of business : why design thinking is the next competitive advantage
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The design of business : why design thinking is the next competitive advantage

Roger L. Martin

Publication Data

Contents

The knowledge funnel : how discovery takes shape
The reliability bias : why advancing knowledge is so hard
Design thinking : how thinking like a designer can create sustainable advantage
Transforming the corporation : the design of Procter & Gamble
The balancing act : how design-thinking organizations embrace reliability and validity
World-class explorers : leading the design-thinking organization
Getting personal : developing yourself as a design thinker.

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The design of business : why design thinking is the next competitive advantage by Roger L. Martin. ISBN 9781422177808. Published by Harvard Business Press in 2009. Publication and catalogue information, links to buy online and reader comments.

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