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The values-centered entrepreneurs
Commit to a (meaningful) purpose
Raise capital with mission in mind : be strategic, resilient, and cautious
Hire talented employees with shared values
Promote your company's values
Build a cohesive, dedicated organization
Maximize profits, with some exceptions
Minimize your environmental and social footprint
Stay with it for the long haul
Make giving a priority
Be a role model for others.
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Values-centered entrepreneurs and their companies by David Y. Choi. ISBN 9780203883501. Published by Routledge in 2011. Publication and catalogue information, links to buy online and reader comments.