Marketing :: Roger A. Kerin :: ISBN 9780073529936 :: McGraw-Hill Higher Education 2011 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing
Author Roger A. Kerin
Contributors Steven William Hartley, William Rudelius
Publisher McGraw-Hill Higher Education
Publication date 2011
Publication location New York
Language English

Descriptive Notes

Includes bibliographical references and index.

Topics

015408087

Catalogue Data

OBNB ID GBA9A5642
ISBN 10 0073529931
ISBN 13 9780073529936
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>10th 10th ed.
P1053 liii, 746 p.

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Marketing by Roger A. Kerin. ISBN 9780073529936. Published by McGraw-Hill Higher Education in 2011. Publication and catalogue information, links to buy online and reader comments.