Global marketing management :: Masaaki Kotabe :: ISBN 9780470505748 :: John Wiley & Sons 2011 :: OBNB, the Open British National Bibliography

Publication Data

Title Global marketing management
Author Masaaki Kotabe
Contributor Kristiaan Helsen
Publisher John Wiley & Sons
Publication date 2011
Publication location Hoboken, N.J.
Language English

Descriptive Notes

"International student version."
Instructions to access the software in pocket attached to inside of front cover.

Topics

Export marketing :: Management
015408533

Catalogue Data

OBNB ID GBA9A6088
ISBN 10 0470505745
ISBN 13 9780470505748
Type BibliographicResource, Book
Dewey Classification 658.84

ISBD

P1008>5th 5th ed.
P1053 xxiii, 717 p., 12 p. of plates
P1042 Includes bibliographical references and index.

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Global marketing management by Masaaki Kotabe. ISBN 9780470505748. Published by John Wiley & Sons in 2011. Publication and catalogue information, links to buy online and reader comments.