Introduction: film, television, and off-screen studies
From spoilers to spinoffs: a theory of paratexts
Coming soon! Hype, intros, and textual beginnings
Bonus materials: digital auras and authors
Under a long shadow: sequels, prequels, pre-texts, and intertexts
Spoiled and mashed up: viewer-created paratexts
In the world, just off screen: toys and games
Conclusion: "In the DNA": creating across paratexts.
Show sold separately : promos, spoilers, and other media paratexts by Jonathan Gray. ISBN 9780814731956. Published by New York University Press in 2010. Publication and catalogue information, links to buy online and reader comments.