Understanding communication concepts in the internet age
Navigating change: the rise of digital and global media
Books: the first and most respected mass medium
Newspapers and news media: delivering information to society
Magazines: voices for many interests
Motion pictures: the great entertainer
Radio: the resilient medium
Television: the most influential medium
News, journalism and public affairs
Popular culture: entertainment, sports and music
Advertising: using media in the marketplace
Public relations: influencing beliefs, attitudes and actions
Social forces: economics, technology and policy
Media effects: the processes and influences of mass communication
Ethics: assessing the content and behavior of the media.
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Understanding media in the digital age : connections for communication, society, and culture by Everette E. Dennis. ISBN 9780205595822. Published by Allyn and Bacon in 2010. Publication and catalogue information, links to buy online and reader comments.
