Marketing research. :: Carl McDaniel :: ISBN 9780470466650 :: John Wiley 2010 :: OBNB, the Open British National Bibliography

Publication Data

Title Marketing research.
Author Carl McDaniel
Contributor Roger H. Gates
Publisher John Wiley
Publication date 2010
Publication location Hoboken, N.J.
Language English

Descriptive Notes

"International student version."
"SPSS student version 16.0, for Microsoft Windows XP or Vista"--CD-ROM label.

Topics

015410140

Catalogue Data

OBNB ID GBB0A2872
ISBN 10 0470466650
ISBN 13 9780470466650
Type BibliographicResource, Book
Dewey Classification 658.83

ISBD

P1008>8th 8th ed.
P1053 xxx, 693, [66] p.
P1042 Includes bibliographical references and index.

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Marketing research. by Carl McDaniel. ISBN 9780470466650. Published by John Wiley in 2010. Publication and catalogue information, links to buy online and reader comments.