Understanding persuasion
The study of persuasion
The psychology of persuasion : basic concepts and principles
Persuasion broadly considered
The coactive approach
Coactive persuasion
Resources of communication
Framing and reframing
Cognitive shorthands
Reasoning and evidence
Context for persuasion
Going public : delivering a presentation that persuades
Persuasive campaigns
Staging political campaigns
Analyzing product advertising
Talking through differences : persuasion in social conflicts
Leading social movements
More about ethics.
Persuasion in society by Herbert W. Simons. ISBN 9780415965132. Published by Routledge in 2011. Publication and catalogue information, links to buy online and reader comments.