Understanding persuasion
The study of persuasion
The psychology of persuasion : basic concepts and principles
Persuasion broadly considered
The coactive approach
Coactive persuasion
Resources of communication
Framing and reframing
Cognitive shorthands
Reasoning and evidence
Context for persuasion
Going public : delivering a presentation that persuades
Persuasive campaigns
Staging political campaigns
Analyzing product advertising
Talking through differences : persuasion in social conflicts
Leading social movements
More about ethics.
OBNB doesn't sell books, but you may be able to find a copy at one of these websites:
Persuasion in society by Herbert W. Simons. ISBN 9780415965132. Published by Routledge in 2011. Publication and catalogue information, links to buy online and reader comments.
