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Persuasion in society
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Persuasion in society

Herbert W. Simons

Publication Data

Contents

Understanding persuasion
The study of persuasion
The psychology of persuasion : basic concepts and principles
Persuasion broadly considered
The coactive approach
Coactive persuasion
Resources of communication
Framing and reframing
Cognitive shorthands
Reasoning and evidence
Context for persuasion
Going public : delivering a presentation that persuades
Persuasive campaigns
Staging political campaigns
Analyzing product advertising
Talking through differences : persuasion in social conflicts
Leading social movements
More about ethics.

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Catalogue Data

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Persuasion in society by Herbert W. Simons. ISBN 9780415965132. Published by Routledge in 2011. Publication and catalogue information, links to buy online and reader comments.

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