Advertising and promotion : an integrated marketing communications approach :: Christopher E. Hackley :: ISBN 9781849201469 :: SAGE 2010 :: OBNB, the Open British National Bibliography

Publication Data

Title Advertising and promotion : an integrated marketing communications approach
Author Christopher E. Hackley
Publisher SAGE
Publication date 2010
Publication location Los Angeles
Language English

Descriptive Notes

Previous ed.: 2005.

Topics

Advertising
Advertising :: Social aspects
Sales promotion
015415823

Catalogue Data

OBNB ID GBA9A9404
ISBN 10 1849201463
ISBN 13 9781849201469
Type BibliographicResource, Book
Dewey Classification 659.1

ISBD

P1008>2nd 2nd ed.
P1053 xii, 333 p.
P1042 Includes bibliographical references and index.

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Advertising and promotion : an integrated marketing communications approach by Christopher E. Hackley. ISBN 9781849201469. Published by SAGE in 2010. Publication and catalogue information, links to buy online and reader comments.