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The world told and the world shown : multisemiotic issues
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The world told and the world shown : multisemiotic issues

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Contents

Introduction. The World Told and The World Shown: Multisemiosis Issues / E.Ventola & A.J.M.Guijarro. PART I: MULTIMODAL THEORIES: CODING THE VISUAL. Multisemiosis and Context-Based Register Typology: Registerial Variation in The Complementarity of Semiotic Systems / C.M.I.M.Matthiessen
Developing Multimodal Texture / M.Thomas
Metonymy in Visual and Audiovisual Discourse / C.Forceville
What Makes us Laugh? Verbo-Visual Humour in Newspaper Cartoons / E.El Refaie
Citizenship and Semiotics: Towards A Multimodal Analysis of Representations of The Relationship between The State and The Citizen / G.Pagani. PART II: CHILDRENS NARRATIVES AND MULTISEMIOTICS. On Interaction of Image and Verbal Text in a Picture Book. A Multimodal and Systemic Functional Study / A.J.M.Guijarro & M.J.P.Sanz
The Text-Image Matching: One Story, Two Textualizations / M.C.Astorga. PART III: TEXT AND VISUAL INTERACTION IN ADVERTISING AND MARKETING. Sequential Visual Discourse Frames / K.L. O'Halloran & V.Lim Fei
A Systemic Functional Framework for The Analysis of Corporate Television Advertisements / S.Tan
Multisemiotic Marketing and Advertising: Globalization versus Localization and the Media / A.Hopearuoho & E.Ventola. PART IV: MULTISEMIOTICS IN ENACTED ROLES AND VIRTUAL IDENTITIES. Taking The Viewer intoThe Field: Interaction between Visual and Verbal Representation in a Television Earth Sciences Documentary / A.Love
Developing The Metafunctional Framework for Analyzing Multimodal Hypertextual Identity Construction / A.Maiorani. PART V: INTEGRATING TEXT, VISUAL AND SPACE MULTIMODALLY. From Musing to A/musing: Semogenesis and Western Museums / M.Stenglin
Floods and Fidget Wheels: A Comparative Systemic Functional Analysis of Slessor's "Five Bells" and Olsen's "Salute to Five Bells" / K.Tuckwell

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The world told and the world shown : multisemiotic issues. ISBN 9780230576353. Published by Palgrave Macmillan in 2009. Publication and catalogue information, links to buy online and reader comments.

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