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Marketing the arts / Daragh O'Reilly, Finola Kerrigan
Challenging conventions in arts marketing : experiencing the skull / Alan Bradshaw, Finola Kerrigan, Morris B. Holbrook
The artist in brand culture / Jonathan E. Schroeder
The tension between artistic and market orientation in visual art / Ian Fillis
From missionary to market maker : reconceptualizing arts marketing in practice / Debi Hayes, Simon Roodhouse
Conversation, collaboration and cooperation : courting new audiences for a new century / Angela Osborne, Ruth Rentschler
Working weeks, rave weekends : identity fragmentation and the emergence of new communities / Christina Goulding, Avi Shankar, Richard Elliott
Generating aesthetic experiences from ordinary activity : new technology and the museum experience / Drik Vom Lehn
From luxury to necessity : the changing role of qualitative research in the arts / Lisa Baxter
Dreaming of artistic excellence, popularity, or both? / Michela Addis, Morris B. Holbrook
Between fan culture and copyright infringement : manga scanlation / Hye-kyung Lee
Bluegrass revival : marketing and authenticity in the hills of Appalachia / Elizabeth C. Hirschman
Evolving perspectives on music consumption / Ggretchen Larsen, Rob Lawson
Musings from Miles : what Miles Davis can tell us about music and marketing / Noel Dennis, Michael Macaulay
A night at the theatre : moving arts marketing from the office to the kitchen and beyond / Annmarie Ryan, Matt Fenton, Daniela Sangiorgi
Museums in society or society as a museum? : museums, culture and consumption in the (post)modern world / Elizabeth Carnegie
Extreme cultural and marketing makeover : Liverpool home edition / Anthony Patterson
The brand stripped bare by its marketers, even / Stephen Brown.
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Marketing the arts : a fresh approach. ISBN 9780203855072. Published by Routledge in 2010. Publication and catalogue information, links to buy online and reader comments.