Marketing :: Planning :: Study and teaching (Higher)
015438035
Catalogue Data
OBNB ID GBA9B9631
ISBN 10 0471413607
ISBN 13 9780471413608
Type BibliographicResource, Book
Dewey Classification 658.8020711
ISBD
P1053 198 p.
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Instructor's resource guide to accompany The marketing plan, third edition by William A. Cohen. ISBN 9780471413608. Published by Wiley in 2001. Publication and catalogue information, links to buy online and reader comments.