From brand vision to brand evaluation : the strategic process of growing and strengthening brands :: L. De Chernatony :: ISBN 9781856177733 :: Butterworth-Heinemann 2010 :: OBNB, the Open British National Bibliography

Publication Data

Title From brand vision to brand evaluation : the strategic process of growing and strengthening brands
Author L. De Chernatony
Publisher Butterworth-Heinemann
Publication date 2010
Publication location Amsterdam
Language English

Descriptive Notes

Previous ed.: 2006.

Topics

Brand name products
Trademarks
015443453

Catalogue Data

OBNB ID GBA9C3627
ISBN 10 1856177734
ISBN 13 9781856177733
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1008>3rd 3rd ed.
P1053 xvi, 376 p.
P1042 Includes bibliographical references and index.

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From brand vision to brand evaluation : the strategic process of growing and strengthening brands by L. De Chernatony. ISBN 9781856177733. Published by Butterworth-Heinemann in 2010. Publication and catalogue information, links to buy online and reader comments.