PART I: FRANCHISING APPROACHES AND FRAMEWORKS
Franchising In Emerging Markets / I. Alon, D. Welsh & C. Falbe
Franchising as an Entrepreneurial Form / I. Alon M. Sardy
Internationalization of Franchising / I. Alon, L. Ni & R. Wang
Clustering For International Market Selection / I. Alon & A. Shoham
PART II: AREA STUDIES OF FRANCHISING
Franchising in Italy / I. Alon & D. .Vianneli
Franchising in Morocco / I. Alon & R. Alami
Franchising in Croatia / I. Alon, M. Alpeza & A. Erceg
Microfranchising in Less Developed Countries / I. Alon, M. Munoz & M.C. Mitchel
PART III: INTERNATIONAL FRANCHISING CASES
Ruth's Chris Franchises Expand Internationally / I. Alon & A. Kupetz
International Franchising at Best Western / I. Alon, G. Cliquet, M.C. Mitchel & R.Perrigot
San Francisco Coffee House Opens in Croatia / I. Alon, M. Alpeza & A. Erceg
Athlete's Foot Master Franchisee in China / I. Alon
Final Reflections.
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Franchising globally : innovation, learning and imitation by Ilan Alon. ISBN 9780230238282. Published by Palgrave Macmillan in 2010. Publication and catalogue information, links to buy online and reader comments.
