Game-based marketing : inspire customer loyalty through rewards, challenges, and contests

Publication Data

• Title Game-based marketing : inspire customer loyalty through rewards, challenges, and contests
• Author Gabe Zichermann
• Contributor Joselin Linder
• Publisher Wiley
• Publication date 2010
• Publication location Hoboken, N.J.
• Language English

Contents

Foreword / Robin Kent
Introduction
The argument for loyalty
Passive play
Social networks and leaderboards
Funware mechanics: point and beyond
Prizes and games of chance
The ultimate funware: frequent flyer programs
Know thy player
The future of gamers: Generation G
Motivationing sales with funware: getting employees into the game
Everyone wins: games in your business.

Topics

• Customer loyalty programs
• Customer loyalty
• 015453142

Game-based marketing : inspire customer loyalty through rewards, challenges, and contests by Gabe Zichermann. ISBN 9780470562239. Published by Wiley in 2010. Publication and catalogue information, links to buy online and reader comments.