Strategic marketing problems : cases and comments :: Roger A. Kerin :: ISBN 9780132465496 :: Pearson 2010 :: OBNB, the Open British National Bibliography

Publication Data

Title Strategic marketing problems : cases and comments
Author Roger A. Kerin
Contributor Robert A. Peterson
Publisher Pearson
Publication date 2010
Publication location Boston, Mass
Language English

Descriptive Notes

Previous ed.: 2007.

Topics

Marketing
Strategic planning
015456082

Catalogue Data

OBNB ID GBB0B7897
ISBN 10 0132465493
ISBN 13 9780132465496
Type BibliographicResource, Book
Dewey Classification 658.8

ISBD

P1008>12th 12th ed., International ed.
P1053 xi, 708 p.
P1042 Includes bibliographical references and index.

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Strategic marketing problems : cases and comments by Roger A. Kerin. ISBN 9780132465496. Published by Pearson in 2010. Publication and catalogue information, links to buy online and reader comments.