Brand sense : sensory secrets behind the stuff we buy :: Martin Lindström :: ISBN 9780749460570 :: Kogan Page 2010 :: OBNB, the Open British National Bibliography

Publication Data

Title Brand sense : sensory secrets behind the stuff we buy
Author Martin Lindström
Publisher Kogan Page
Publication date 2010
Publication location London
Language English

Descriptive Notes

Previous ed.: 2005.

Topics

Brand name products
Business names
Advertising :: Brand name products
Advertising :: Psychological aspects
015462210

Catalogue Data

OBNB ID GBB004390
ISBN 10 0749460571
ISBN 13 9780749460570
Type BibliographicResource, Book
Dewey Classification 658.827

ISBD

P1008>2nd 2nd ed.
P1053 x, 175 p.
P1042 Includes bibliographical references and index.

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Brand sense : sensory secrets behind the stuff we buy by Martin Lindström. ISBN 9780749460570. Published by Kogan Page in 2010. Publication and catalogue information, links to buy online and reader comments.