A review of the effects, uses and interpretations of commercial messages and activities by children : final report :: Institute for Social Marketing, University of Stirling 2008 :: OBNB, the Open British National Bibliography

Publication Data

Title A review of the effects, uses and interpretations of commercial messages and activities by children : final report
Contributors Laura McDermott, Institute for Social Marketing
Publisher Institute for Social Marketing, University of Stirling
Publication date 2008
Publication location Stirling
Language English

Descriptive Notes

Title from PDF title page (viewed on 16 Nov., 2010).

Topics

Advertising and children
Advertising and children :: Social aspects
Advertising and youth
Scotland

Catalogue Data

OBNB ID GBB0D5599
ISBN 10 n/a
ISBN 13 n/a
Type BibliographicResource, Book
Dewey Classification 659.1042083

ISBD

P1053 86 p.
P1042 Includes bibliographical references.

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A review of the effects, uses and interpretations of commercial messages and activities by children : final report. Published by Institute for Social Marketing, University of Stirling in 2008. Publication and catalogue information, links to buy online and reader comments.